Floof's journey began in 2022 with the joyful addition of Buddy, a lively Labrador-Golden Retriever mix, inspiring a commitment to unparalleled pet care. Disappointed by the lack of high-quality dog treats in the market, we embarked on a mission to craft superior dog treats, sourcing premium Australian meats and organic produce. Two years later, Peanut, a Labrador cross, joined our family, intensifying our dedication to exceptional training rewards. This dedication led us to refine our treats further, ensuring they became beloved favorites not only for Buddy and Peanut but also for all furry companions, both dogs and cats.